The Hospitality and Tourism areas in Canada are on the rise. Especially because the country is one of the main destinations for those who want to know incredible places and have a unique experience. The sector is made up of various types of businesses, such as adventure and tourism companies, restaurants and accommodation, transportation, travel agencies, and much more.
Without a doubt, this market is a great driver of the local economy. Just last year, the country posted its highest record for international visitors. More than 20.8 million people entered the country, generating an income of CAD $ 21.3 billion. With that, the country was recognized by the New York Times, Lonely Planet, and National Geographic Traveler publications as the most visited country in 2017.
In addition, best of all, the government supports tourism activities, always investing so that the sector grows more and more. In all regions and provinces of the country, the Hospitality and Tourism areas are largely responsible for generating jobs.
Know some interesting facts:
Tourism is the largest export service in the country, representing more than 2% of the national GDP;
One in ten jobs in Canada – nearly 1.8 million – depends on tourism;
99.9% of the tourism sector is made up of small and medium-sized companies;
Total tourism revenue from national and international travelers was CAD $ 97.4 billion in 2017.
In addition, the number of international visitors is expected to grow by 30% by 2021. Latin Americans are a large part of this growth, mainly due to the tourist visa exemption for those who wish to stay in the country for up to six months. Since May 1, 2017, for some Latin American countries such as Mexico, only eTA (Electronic Travel Authorization) is necessary.
On the other hand, despite a strong tendency to replace jobs with machines for several years now, this reality is still distant in tourism and hotels. Mainly because the essence of these sectors is the long-term relationship with the consumer. Of course, technology has helped us for a long time. Automation for certain strategies is essential, but the ability to connect with people is still a strong characteristic of the human being.
The trend we’re seeing is that customer service employees need a different skill set. Rather than simply excellent communication skills, opportunities in this field are demanding technical knowledge. Mainly in regard to CRM – Customer Relationship Management – and customer support programs. We will talk about that later!
Hospitality and Tourism Areas in Canada: growth
In 2017, the Hospitality and Tourism areas in Canada grew strongly. In British Columbia alone, where the city of Vancouver is located, the sectors employed 290,600 people.
This is mainly due to the increase in consumer consumption and tourism activities. The good news is that the numbers tend to grow even higher and in an accelerated mode. To get an idea, it is expected that between 2017 and 2027, about 111,350 new opportunities in these fields will be generated only in BC.
Most of the jobs in these areas are in Vancouver and the Lower Mainland region (which includes Abbotsford, Hope, Mission, New Westminster, North Vancouver, Richmond, Surrey, and Whistler). However, both the Vancouver Island region and the Thompson / Okanagan area offer significant jobs in this sector. The interior of BC is home to a growing number of ski resorts and wineries, which end up attracting significant numbers of tourists as well.
Industries that are hiring in the areas of Hospitality and Tourism in Canada:
Finance and insurance
Hospitality and Tourism Areas in Canada: Salaries
In 2018, the average salary in the Hospitality and Tourism areas in Canada, more specifically for a worker in customer service positions, is CAD $ 36,400 per year. The lowest 10% of salaries are around CAD $ 28,450 / year, while the highest salaries appear at an average of CAD $ 44,300.
Hospitality and Tourism Areas in Canada: expertises
The Hospitality and Tourism areas in Canada are very broad and that is a very positive point since this characteristic is directly linked to the generation of jobs. Having experience in hospitality (lodging and restaurants), arts, entertainment, and transportation and recreational activities are some of the examples for you to invest in if you are interested in entering this sector.
This market also includes establishments for the preparation of meals, snacks, and beverages, customer orders, for immediate or future consumption. The events area also deserves special attention. Being a tourist country, Canada is full of attractions wherever you go. Cities like Vancouver, Toronto, Montreal, and Calgary are among the main targets of big shows and mega-events, for example.
However, some of these sectors require an educational background or even a combination of diploma and previous experience. However, there are options that are simpler, but that are good opportunities for those who have just arrived in the country, such as the so-called entry-level positions in which no previous experience is required.
Many Latin Americans benefit from these opportunities to start their professional lives and gain fluency in the language. In addition, a curious fact shows that tourism is the number 1 employer of young people and is a major provider of employment for new Canadians.
Did you notice that the acronym NOC appears for each group of professions? The NOC is a system that classifies professions in Canada according to the following:
NOCs 0 refers to managerial functions;
NOCs A to professional-level occupations;
NOCs B to technical work;
Hospitality and Tourism Areas in Canada: Skills in Demand
A WorkBC study also reveals some skills that must be developed according to the area of interest to you. The demands appear for those with strong communication skills, such as active listening, speaking, and reading comprehension, as well as critical thinking.
The consultancy firm Randstad, a specialist in the Canadian labor market, emphasized the skills related to technology in the customer service sector. There are some programs that are specific to increase the quality of the relationship and customer support (CRM – Customer Relationship Management). Therefore, if you are able to handle them, you will have a greater advantage over competitors.
Another very interesting aspect is the ability to speak English and French. Since Canada has these two languages as official and companies generally offer services for people from various provinces, it makes sense to hire candidates who can interact with speakers of these two languages. By having the customer service representative in the first position of the areas in demand, we can strongly identify the reason for the demand for bilingual people.
Some areas in demand:
Customer Service Representative
Inside Sales Representative
Customer services manager
Bilingual customer service
Customer service (stores, retailers, etc.)
Call center representative
Customer Service Coordinator
Customer Service Supervisor
Skills in demand in the areas of Hospitality and Tourism in Canada:
Hospitality and Tourism Areas in Canada: increase your possibilities
If you have already read the text and are willing to enter the areas of Hospitality and Tourism in Canada, here is a suggestion: several colleges and universities in the country offer courses that can help you gain more space in this market. Many of them, for example, offer technical courses and allow practice in the area. So, don’t waste time and get in touch with 3RA Intercambio. Our educational consultants will help you choose the best career for you in Canada.
Hospitality and Tourism Areas in Canada: where to look for job vacancies?
The Internet is there to help us and even if you have not yet arrived in Canada, it is worth investigating from now on what are the job opportunities that are being offered here.
To help you, we are going to list the main job search sites below so that you can get ready:
Craigslist: Check out local city sites: Calgary, Edmonton, Halifax, Montréal, Ottawa, Québec, Saskatoon, Toronto, Vancouver, Victoria, Winnipeg